spiritual lifestyle

3 years ago my life changed - though it seems like yesterday. I closed my business, said goodbye to family and friends, packed a couple bags and started to travel. Destiny brought me to Bali, Indonesia, where I fell in love with the island and its people.

In this time I have met many people, I have learnt and I have grown. After a Balinese ceremony, I started thinking about all the people who had taught me something and all these artisans that work with passion.

From this, the idea of Koruai was born. We launched in 2015 with the goal of embodying a new lifestyle, not just a simple brand. You can feel in each Koruai piece the care put into making them. These are products which connect you with your emotions and allow you to explore within.

Koruai is for people who are:

- Passionate about travel and new cultures.
- Exploring spirituality.
- Care about ecological fabrics.
- Love classy and elegant products.

What means KORUAI?

Koruai represents "travel", "growth" and "spirituality". It is a journey into self-discovery, leaving the comfort zone, with the fervent intention to improve as individuals and embody natural values. We are nomads on the road of personal growth. We place emphasis on valuing wisdom and truth.

It is the union of two words: KORU (Maori) + AI (Japanese)

“KORU” means spiral
It is the oldest known sacred symbol. It symbolizes new life and our evolutionary journey in life.

“AI” represents indigo and means Love
It is one of the oldest dyes, more than 4000 years. Indigo is a deep midnight blue, represents the characteristics of the water symbolizes life: purity, calm, stability, security, trust, professionalism, masculinity, honesty, wisdom and justice. The color of intuition, perception and the higher mind. It promotes concentration, helping to achieve deeper levels of consciousness.

“Education is the most powerful weapon which you can use to change the world.”

Nelson Mandela

Koruai collaborates closely with local NGO’s to provide education to disadvantaged children. With your purchase, we help these NGO’s with 5% of the profit.